Marketing that starts at framing

The usual sequence brings an agent in once the site is clean and the appliances are in. The listing goes up the week the build stops earning and starts costing.

Where the cost sits

Interest on the construction loan does not pause at occupancy. Neither do property taxes, insurance, utilities on an empty building, or the line of credit holding the next lot. Every week between completion and closing is paid for out of the project, and it is paid for at the end, where there is nothing left to trim.

What starts at framing

We begin while the build is still a frame. The address goes up as a page carrying the plan set, the elevations, the finish schedule, and a photograph of what is standing there this week. Site signage goes in with somewhere to send people.

What that changes at handover

A build that has been visible since framing reaches its listing date in front of people who have watched it go up. Some have walked past it on the way to somewhere else. A few have taken a floor plan to a lender. The listing goes live into attention that has been accumulating.

That is a sequence. What it produces gets measured in your numbers, and we will not put a figure on it here.

The photography

Photography lands twice. Once during construction, which gives you a record of the work and gives a buyer a reason to keep checking, and once when the finish is in. The finished shoot is booked around the building’s own light rather than the first slot available, and rooms are shot at eye level, so a buyer reads the real proportion of a space.

Where to begin

Bring us a project while it is still a frame, or bring us one that is finished and sitting. Start the conversation.

Ricky Jin
Founder
FOUNDRY COMPANY · Marketing & Design
Real Estate Professionals Inc.