How your home reaches buyers

Almost every buyer meets your home on a screen. In a search result, in a row of photographs on a phone, in a feed on a Tuesday night, in a link somebody sends their partner at work. By the time a person is standing in your kitchen, they have already decided the home is a candidate, and they decided it from a picture and a paragraph.

The photographs

The shoot is booked around the home's own light, which means it lands at the hour the rooms are at their best rather than in the first slot available. We walk the home with you before the photographer arrives and settle what comes out of the frame. The extension cord, the calendar on the fridge, the bath mat, the shampoo lined up along the tub. Rooms get shot at eye level, so a buyer reads the real proportion of a space.

The listing itself

The description is written. It says what the home is and what living in it is actually like, in language a person would use out loud. The room count belongs in the room count. The paragraph is for the things a room count cannot hold, the afternoon light in the back bedroom, the garage that takes a workbench as well as a car.

Where it goes

Your listing goes onto the MLS® System and out to the sites it feeds, which is where the searching actually happens. It gets a page of its own here on alyeurs.com. It goes out on Instagram and Facebook. And it goes out through the saved searches on this site, so a buyer whose criteria match your home hears about it the day it lists. That is the shortest distance there is between a listing and somebody who has been waiting for it.

What you see back

You get what the listing is producing. Views, saved searches, showing requests, and what the agents who came through actually said. It arrives as it comes in, because a pattern in the first week is information you can still do something about.

Where to begin

The plan for a specific house gets built once we have seen it. Start a home evaluation, or tell us about the home below.